Beth Harbinson is the founder of Sobar® and has worked in non-profit management, fundraising, and development for 30 years.

Beth conceived of Sobar® when she was behind the scenes at a VIP Bar. When she went to get a non-alcoholic beverage, her choices were soda, Red Bull, or water.

She thought “Why not offer adult non-alcoholic beverages at restaurants, bars, and events - everywhere we celebrate?” With a growing percentage of people choosing not to drink or drink more mindfully, Sobar believes there should be celebratory alcohol-free choices everywhere we go.

Beth is committed to local efforts focused on reducing the stigma associated with alcoholism, addiction and mental illness and providing greater access to treatment resources. In 2017, her project Sobar® - a play on the words sober and bar - received funding from the Horizon Foundation and the United Way of Central Maryland.
Sobar’s mission is to provide and promote innovative beverage options to those who cannot and choose not to drink alcohol.

Beth currently sits on the Opioid Crisis Community Council which will be working closely with Howard County Government to allocate over 17 million dollars in Opioid Restitution Fund dollars coming into the county from various settlements over the next 16 years.

Laura Silverman is an alcohol-free trailblazer. Having started her sobriety journey at age 24 in 2007, she is the founder of Zero Proof Nation (ZPN), a platform and resource hub (est. 2019) devoted to highlighting non-alcoholic beverages and the culture driving their growth. Laura serves in advisory roles to for and non-profits, bringing her expertise and lived experience to the table. She is a two-time judge at the World Alcohol Free Awards in London, a non-alcoholic beverage workshop leader and collegiate guest lecturer, Master of Ceremonies at Bottle Raiders' Zero Proof Choice Awards, and recipient of Sans Bar Academy’s Leader and Innovator of the Year award (2023) and NA Hall of Fame inductee (2025).

Since 2006, Pamela has been working throughout NYC and globally to bring cocktail culture to life. She was nominated as one of the top 10 bartenders for the 2014, 2015 and 2016 "American Bartender of the Year" award at Tales of the cocktail and was named the "2014 Bartender of the Year" by the Village Voice. Additionally, she was named as one of Food & Wine Magazine's top 10 Rising Star Mixologists, an inductees to the "Dames Hall of Fame" in 2015 and one of Wine Enthusiast Magazine's "40 Under 40" (now "Future 40") in 2015. She was named one of Tel Aviv Institutes "The Jewish 100" in 2023. Pamela has a Master’s degree in Food Studies, with a concentration on spirits and alcohol from NYU’s Steinhardt School, and is also a graduate of Barnard College and the Jewish Theological Seminary. And she has been featured in multiple publications including The New York Times, Wall Street Journal, Zagat, Glamour, Bloomberg, The Jewish Food Society, and Esquire, as well as recurring media appearances on the the Food Network, Vh1, and NBC.

Rachel Hechtman is a certified life coach, content creator, and entrepreneur dedicated to changing the way the world sees sobriety. As the founder of Sober in Central Park, she’s built a dynamic community and platform that empowers individuals to live, connect, and celebrate a life without alcohol.

Her journey to sobriety began on January 3, 2021, and became the catalyst for a complete life transformation. Through that process, Rachel discovered the power of mindset, self-trust, and aligned action—and made it her mission to help others break free from limiting beliefs and create lives they’re proud of. Rachel has become a leading voice in the sober movement, using storytelling, social media, and real-life experiences to inspire others to rethink their relationship with alcohol, shift limiting beliefs, and step into their full potential.

She consults for non-alcoholic beverage brands, facilitates wellness events across NYC and The Hamptons, and is currently building Soft Bar—a non-alcoholic bar and event space—where she leads partnerships and experiential programming to help redefine the future of social spaces.

Rachel has a degree in cultural anthropology from Dartmouth College and is currently working on her first book, which explores the intersection of ADHD and addiction. She resides in New York City with her four-legged companion, George.